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Did your website affected with the latest algorithm update by Google? Announced on the Oct 04, 2013, the latest Google’s search algorithm update has since been dubbed as the “Penguin 2.1″. This drastic changed by Google saw the Search Engine reforming the principals of its ranking system in order to favour sites that concentrate on original, high quality and meaningful content, rather than website’s that have over-optimized and contains duplicate web content. With such tough measures in place against website’s plagiarism, the utmost interesting question on every webmaster’s mind is: What can be done to ensure my company maintains its essential high search engine rankings? There are numerous method through which a business can continue to avoid being penalized for over-optimization and duplicate content. Essentially one of the crucial element is to create high value and original web content (or unique article) that could contribute to keeping your firm highly expose to the web. Google values sites that provide valuable, insightful, and informative content for human readers. Hence, sites that take precious time to create valuable and unique content for readers are recognized by Google and web audiences. Although the Google Penguin caused some outrages among SEOs and webmasters, the new algorithm update also provides many advantages. One of the advantage is to diminish the rankings of pages that feature duplicate content, this updates will certainly help to get rid of the internet plagiarism and web audiences are less likely have to experience running into spam-like pages when they scan through the first page of the search result in the Search Engine.

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